How it works
It uses the standard spoke length sum: the rim's ERD, the hub's flange diameter and centre-to-flange size on each side, the number of spoke holes and how many times each spoke crosses. J-bend spokes lose a little to the bend at the head, so the calculator takes that off. Straight-pull spokes don't, so it doesn't.
Where the numbers come from
Rim ERDs are Nextie's own. Hub sizes come from Hope, DT Swiss, Chris King, SON and Nextie's published charts and drawings, and for Shimano from published wheel-building data, because Shimano don't give the sizes a spoke sum needs. SON hubs use SON's own figures, including the set lacing on the SON 29 S. Parts change and makers sometimes revise their numbers, so measure what you have in front of you if you can.
Want me to build it?
I hand-build wheels in Rochford with Nextie carbon rims and Hope, DT Swiss, Chris King, Shimano, Nextie and SON hubs. I work the spokes out and order them, so getting the length right is my job, not yours. Price a wheel build.